{"id":892,"date":"2016-12-05T12:01:08","date_gmt":"2016-12-05T12:01:08","guid":{"rendered":"http:\/\/musicfibre.com\/?p=892"},"modified":"2016-12-05T16:49:35","modified_gmt":"2016-12-05T16:49:35","slug":"instagram-needs-big-part-music-marketing","status":"publish","type":"post","link":"https:\/\/musicfibre.com\/instagram-needs-big-part-music-marketing\/","title":{"rendered":"Why Instagram Needs To Be a Big Part Of Your Music Marketing"},"content":{"rendered":"<p><em>Instagram is IMPORTANT for artists and music brands. Here&#8217;s why.<\/em><br \/>\n<!--more--><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<strong>Instagram<\/strong> now has well over <strong>400 million users <\/strong>and is growing all the time. A recent Nielsen study has shown that music is one of the biggest subjects people on the photo-sharing network post about and engage with.<br \/>\n&nbsp;<br \/>\n<strong>Over half of the top 10 most-followed accounts on Instagram belong to musicians<\/strong> but it&#8217;s not just the top users who are finding succsess on the gram. Just take a look at some of the stats on the Infographic below..<br \/>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-892 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/musicfibre.com\/instagram-needs-big-part-music-marketing\/1-io6zjq9bz8p0pe1jiy2p5g\/'><img width=\"789\" height=\"1024\" src=\"https:\/\/musicfibre.com\/wp-content\/uploads\/2016\/12\/1-io6zJQ9BZ8P0Pe1JIy2p5g-789x1024.png\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/musicfibre.com\/wp-content\/uploads\/2016\/12\/1-io6zJQ9BZ8P0Pe1JIy2p5g-789x1024.png 789w, https:\/\/musicfibre.com\/wp-content\/uploads\/2016\/12\/1-io6zJQ9BZ8P0Pe1JIy2p5g-231x300.png 231w, https:\/\/musicfibre.com\/wp-content\/uploads\/2016\/12\/1-io6zJQ9BZ8P0Pe1JIy2p5g-768x996.png 768w, https:\/\/musicfibre.com\/wp-content\/uploads\/2016\/12\/1-io6zJQ9BZ8P0Pe1JIy2p5g.png 800w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\n&nbsp;<br \/>\nSo the big point here is:<br \/>\n<strong>INSTAGRAM USERS SPEND MORE MONEY ON MUSIC.<\/strong><br \/>\n&nbsp;<\/p>\n<h2>But How Do I Grow My Following on Instagram?<\/h2>\n<p>&nbsp;<br \/>\n<strong>&#8211; Create great content.<\/strong><br \/>\nContent is king. If you are in the studio, take a photo or record a video showing your fans how you work. If you are playing a gig, take a shot backstage or even a selfie with the crowd. Your photos do not have to be perfect, they need to be real. Give fans an authentic, behind-the-scenes view of what you do and make sure you are uploading content<strong> reguarly<\/strong>. Be sure to also take advantage of the &#8216;Instagram stories&#8217; feature to document your everyday life and get closer to your fans.<br \/>\n&nbsp;<br \/>\n<strong>Stuck for content ideas?<\/strong> Why not create some &#8216;quote images&#8217; using lyrics from your songs. (Try <strong><a href=\"http:\/\/musicfibre.com\/company\/canva\/\">Canva<\/a><\/strong> for creating great quote images on the fly) or even re-post (with credit) photos your fans have taken at shows. Alternativly, try creating some content around the artists you love and show your followers what inspires you.<br \/>\n&nbsp;<br \/>\n<strong>&#8211; Post previews of your music directly to Instagram<\/strong><br \/>\nCreate some simple video content for your own music and post it to Instagram. If you are not a video editor yourself, check out <a href=\"http:\/\/musicfibre.com\/company\/sounds-am\/\"><strong>SOUNDS<\/strong><\/a> where you can simply post music to Instagram or find an editor on <a href=\"http:\/\/musicfibre.com\/company\/fiverr\/\"><strong>Fiverr<\/strong><\/a> to make the content for you.<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<strong>&#8211; ENGAGE with your fans<\/strong><br \/>\nCheck out what your fans are posting on Instagram, join the conversation with comments and &#8216;like&#8217; their content. The more you talk to your fans, the better relationship you will build and the more records \/ tickets you will sell!<br \/>\n&nbsp;<br \/>\nYou can also try to follow some relevant accounts then unfollow the people who don&#8217;t follow you back a few weeks later using a tool like <a href=\"http:\/\/musicfibre.com\/company\/crowdfire\/\"><strong>Crowdfire<\/strong><\/a>.<br \/>\n&nbsp;<br \/>\n<strong>&#8211; Schedule your content in advance<\/strong><br \/>\nBeing too busy is not an excuse for not posting good content on Instagram. Tools like <a href=\"http:\/\/musicfibre.com\/company\/buffer\/\"><strong>Buffer<\/strong><\/a> and <a href=\"http:\/\/musicfibre.com\/company\/later\/\"><strong>Later<\/strong><\/a> allow you to schedule social media posts in advance. Use them to plan your content and post like a pro.<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<strong>Whatever you do, if you are an artist and want to grow your fanbase, be sure to include Instagram in your marketing or you will be missing out on a HUGE opportunity.  <\/strong><br \/>\n&nbsp;<br \/>\nCheck out the Soundplate Records Instagram page by <a href=\"http:\/\/instagram.com\/soundplaterecords\">clicking here<\/a>.<br \/>\n&nbsp;<br \/>\nFor more on the Neilson report, including more Infographics <a href=\"https:\/\/medium.com\/cuepoint\/what-instagram-discovered-in-our-first-nielsen-music-study-de1a2740c005#.h873t6ai8\"><strong>click here<\/strong><\/a>.<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nJoin our newsletter for more tips &#038; music resources..<br \/>\n<script type=\"text\/javascript\">if(!gform){document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0});var gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),null==t&&(t=10),gform.hooks[o][n].push({tag:i,callable:r,priority:t})},doHook:function(o,n,r){if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[o][n]){var t,i=gform.hooks[o][n];i.sort(function(o,n){return o.priority-n.priority});for(var e=0;e<i.length;e++)\"function\"!=typeof(t=i[e].callable)&&(t=window[t]),\"action\"==o?t.apply(null,r):r[0]=t.apply(null,r)}if(\"filter\"==o)return r[0]},removeHook:function(o,n,r,t){if(null!=gform.hooks[o][n])for(var i=gform.hooks[o][n],e=i.length-1;0<=e;e--)null!=t&&t!=i[e].tag||null!=r&&r!=i[e].priority||i.splice(e,1)}}}<\/script>\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_3' ><form method='post' enctype='multipart\/form-data'  id='gform_3'  action='\/wp-json\/wp\/v2\/posts\/892' >\n                        <div class='gform_body gform-body'><ul id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_3_3\" class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_3' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_3_2\" class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_2' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_3_2' type='text' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><\/ul><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_3' class='gform_button button' value='Sign me up!'  onclick='if(window[\"gf_submitting_3\"]){return false;}  window[\"gf_submitting_3\"]=true; 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