Whenever you are link to your music online you should use a smart url (aka a smart link) – In this post we tell you everything you need to know about smart urls and fan links.

What is smart url?

If you are interested in music marketing, the chances are you have heard the term music smart links, fan link, song link or smart url. They are all essentially the same thing. In this post we explain everything you need to know about smart urls and how to create them for free with Soundplate Clicks, the best smart link tool.

Smart URLs are simple landing pages for your music which let your fans choose which platform they use to listen to your song, EP or album.

The image below shows an example of what a smart url page looks like:

smart url created on Soundplate Clicks

These pages are great for your fans as they get the choice where to play your music, but even better for you as an artist. Every time a fan visits one of these pages you get valuable data about your fans which you can use to improve your music marketing!

 

 

How to use Smart URLs for music marketing

Once you have created your smart link on Soundplate Clicks, you should share it everywhere you share your music online. You should never post a link to just one store as this limits your potential audience and does not give you any opportunity to re-target or learn more about your fans.

Your smart urls should be used in your social media marketing, they should be embedded on your website, included in your bio link, mentioned in press releases etc.

Anywhere you post your music – use a smart link

You can even take your smart url offline with QR codes for music marketing. 

 

How to create a smart url for your music

  1. Sign up for a free account on Soundplate Clicks
  2. Follow the steps in the video below to create your smart url
  3. Share your link everywhere!

 

 

 

How to create pre-save campaign’s using smart urls

You can also use Soundplate Clicks to launch presave campaigns. Log in to your Soundplate Clicks account :

Simply follow the steps below:
1. Create a new link
2. Set the release date to a day in the future
3. Activate the pre-save option further down the page (no links are required) – you should also upload your artwork etc.
4. On release day or anytime before come back and enter the public Spotify/ Apple Music link and anyone who has pre-saved will get your music.
There is a video tutorial walking through this process here if you get stuck:

 

 

Get Started Now:

Join Soundplate Clicks for free and create your smarturls, presaves and more for free!

 

 

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MusicFibre|Guides & Tutorials, Music Marketing, Music Tips & Resources