How to find a good radio plugger to promote your music in 2017

A good radio plugger can help give your music the exposure it needs and take your music career to the next level but how do you find the right one?

A radio plugger’s role is to take your music and get it played / promoted on the radio. They will work alongside you and your music PR team to work out who your target market are and find the radio stations, DJ’s and radio producers who might be interested in promoting it. Good radio pluggers will already have relationships with the decision makers at radio stations giving you the best possible chance of getting your music heard on the radio.

A radio plugger can help your music get the exposure it really needs. If you have a record that has true radio potential then a plugger can be a sensible place to spend a big chunk of your promo budget.

Radio pluggers can be expensive but can make a huge difference but only if you find the right one and have the right track. Finding a plugger can be difficult, hopefully this post will help you find the right one for your next promotional campaign.

Here are some things you should consider when searching for a radio plugger to work on your campaign: 

Reputation:

Radio pluggers live and die based on their reputation. A good plugger will be very picky about the music they promote as if they send bad records to one of their trusted network of DJ’s and radio contacts they will quickly loose their trust and their chances of getting music played on air.

Ask any radio plugger you are considering working with who else they have recently worked with. Reach out to some of their other clients for references and make sure they are servicing the kinds of stations you want your music featured on.

Passion: 

Perhaps the most important thing: Only ever work with a radio plugger who seems truly passionate about your music. In order to get good results from a plugger you need them to love the music they are promoting for you. If they are a fan of the music, they will work harder for you, push your music to the front and help you get the results you are looking for on the airwaves.

Power: 

Before signing up to any radio plugging service try to find out where their “special powers” are. Do they have close connections with the Radio 1 producers or some influential club DJ’s? Maybe they can also help you with landing on some big Spotify playlists or happen to be great at placing music on college radio stations. The stronger their influence or power the more they can help you.

Price:

Good radio pluggers are expensive. It’s true what they say, you get what you pay for. If you just want your music blasted out to the club DJ’s there are good services like Tastemaker.promo or DeejayFeedback that can do this for you for a small fee but if you want someone to get out there and meet radio producers on your behalf, to get on the phone and follow up to make sure your music has been received and to really push your music hard, expect to pay a significant amount more.

Fixed price services like Tastemaker Promo, Promo Push and It’s a Promo Thing can be a great place to build exposure and get some feedback for your music but if you really want to take it to the next level find a professional plugger offering a personal plugging service.

Find a radio plugger:

If you decide to take the risk and invest in a radio plugger do your homework first, check out their reputation and past work examples. Find some companies you might want to work with in this list of radio pluggers.

What has your experience with radio pluggers been like? Leave a comment below and let us know!

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