Proudly founded in Vancouver, BC, Later started at a hackathon in 2014. 6 months later, we launched to almost 20,000 highly encouraging people waiting to use the first version. The Later web and iOS mobile app were launched in May of 2014, shortly after some early Facebook investors committed to investing. At the time, all the founders were working on other startups and by March 2015 they had all moved full time. Shortly after, Later launched an Android mobile app and continued the journey into the visual content marketing space.
In July of 2015, Later closed a seed round of $1.3M USD from amazing investors including Resolute Ventures, Aspect Ventures, Hiten Shah, Arjun Sethi, Ray Walia, and Rocketship. Since then, the Later Team has grown to 12 employees, with intentions of many more to join. Now, with over 600,000 registered users, Later is looking take on more than just Instagram.Later