ADA (Alternative Distribution Alliance) - Music Fibre

ADA Worldwide, strives to provide independent artist and label partners with access to the resources, relationships and experience required to share their creative vision with a global audience. We honor our diverse history and embrace the future with unwavering passion and ambition.

ADA is a global service organization committed to independent artist and label development. As part of Warner Music Group, ADA gives the indie community access to an unparalleled global distribution system and a dedicated team that provides a complete spectrum of marketing, merchandising, promotion, and music licensing services. ADA was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent.

ADA’s partners include Alligator, Bar/None, Because Music, Beggars Group, BMG, Comedy Central, DIM MAK, Domino, Dualtone, Epitaph, Macklemore & Ryan Lewis, Matador, Merge, Milan Records, Mute, Nettwerk, New West, Polyvinyl, Rise, Run For Cover Records, Secretly Canadian, Smithsonian Folkways, Sumerian, Sub Pop, Third Man Records, Tommy Boy, VP Records and many others.